Market research

High level. A Pre-MAP market survey containing strategic grouping. Split the market into groups of potential customers who are likely to act the same in given conditions 

The Code of Conduct is a document designed to influence the behaviour of employees and to establish an agreed set of minimum requirements that are placed upon an employee by the workplace they work in or the position that they hold. This version dictates acceptable principles of ethical practice for market researchers in accordance with the Marketing Research Association and the MRS Professional Standards and Guidelines. You may wish to use it to create a simpler version using this as a guide.

A simple little tool to accompany the survey size methodology statement - a tool for calculating a random sample which shows an example where there are 2144 marbles in the barrel and 10% of the marbles are drawn out all together (or drawn out one at a time and kept out of the barrel). International statistical tool. 

High level. In this simple report the company's product mix is divided into market divisions such as 4 brands and 24 products and shows last year's market results including sales, COGS, ATL gross profits, and BTL contributions to net profits of each product. Useful when preparing for the marketing department's section of the corporate Annual Report or when preparing for a new marketing plan for a brand or product(s). This document is associated with the Excel spreadsheet available at M-1011. International planning document.

A methodology statement (called a "white paper" in the corporate world) discussing sampling techniques used when conducting a survey. In particular it discusses the minimum number of surveys that need to be conducted in small and large populations to enable us to be scientifically confident of the result.

A template for a marketing research proposal by the researcher to the decision maker. This example document outlines what activities will be undertaken in the research project and includes purpose, types of study, definition of the target population and sample size, sample design, technique and data collection method, potential managerial benefits of the proposed study, proposed cost structure for the total project, profile of the researcher and company, optional dummy table of projected results and closing notes.

A simple little tool to accompany the survey size methodology statement - a tool for calculating a random sample which shows an example where there are 2144 marbles in the barrel and each of 10% of the marbles is drawn out, one at a time, and put back into the barrel before the next one is drawn out. International statistical tool.

A market survey looking at the tourism visitation potential of a particular geographic region. This is a 'snapshot survey' useful only for getting some idea of the overall size and character of the market, which has impact on ideas of 'market potential'. It does not analyse historic trends; this will be done after the initial evaluation of the snapshot. The snapshot is therefore a 'first glance' analysis, often performed to see if it is worth spending big money on a more detailed market survey.

A simple little tool to accompany the survey size methodology statement - a tool for calculating a random sample which shows an example where there are 2144 marbles in the barrel and 10% of the marbles are drawn out all together (or drawn out one at a time and kept out of the barrel). International statistical tool.