Marketing Plan

High level. A Pre-MAP market survey containing strategic grouping. Split the market into groups of potential customers who are likely to act the same in given conditions 

MAP. Strategic plan for an existing market, new product, with a budget and assigned resources to carry out determined activities that will affect our existing market presence.

Strategic plan with an existing product, an assigned segment, a budget and assigned resources to carry out determined activities that will affect the market.

Code of conduct to influence the behavior of employees and to establish an agreed set of minimum requirements.

Pre-MAP strategic plan where the concept of the brand is paramount. 

High level. In this simple report the company's product mix is divided into market divisions such as 4 brands and 24 products and shows last year's market results including sales, COGS, ATL gross profits, and BTL contributions to net profits of each product. Useful when preparing for the marketing department's section of the corporate Annual Report or when preparing for a new marketing plan for a brand or product(s). This document is associated with the Excel spreadsheet available at M-1011. International planning document.

A pre-MAP marketing strategy that highlights differences between products as a means of increasing customer brand awareness and/or customer brand loyalty and/or customer participation/purchase rates.

An overview for some quick decisions when planning an event.

This training outline used in the training of marketing department operatives highlights some key elements of a marketing report.