Marketing Plan

A brief planning document that shows some decisions to be made when starting on the road of a new marketing plan.

A communications plan for an internal awareness campaign. This document goes through the process of identifying possible audiences, analysing actual audiences and relevant messages and vehicles for these messages before putting together an implementation plan which includes a communications plan, budget, simple timelines, etc. (International planning document)

MAP. Strategic plan for a new market, new product, with a budget and assigned resources to carry out determined activities that will effect a new market presence, in a market in which we have no presence.

A broad marketing action plan (MAP) prepared for a national campaign to increase awareness both internal and external. It contains some details of a real campaign as an example.

MAP. Strategic plan for an existing market, existing products, with a budget and assigned resources to carry out determined activities that will affect our existing market presence.