This code of ethics starts with an analysis of the purpose of advertising: even a purely informative ad seeks to modify consumer's behavior. This leads to a special concept of truth. How to minimise ethical concerns about advertising. (C-43833)
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This code of ethics starts with an analysis of the purpose of advertising: even a purely informative ad seeks to modify consumer's behaviour. This leads to a special concept of truth. How to minimise ethical concerns about advertising. (C-43833)
Reference:
C-43833