Marketing

Two way traffic - direct marketing both sides

Not all direct marketing is bad. This is an interesting piece of marketing paraphernalia. The direct marketer is trying to sell his useful products within a given market segment. The reader is not offended by this as he is happy to be part of this segment. He realises that the writer is a potential client of his, as this market segment is high on his list of priorities. He replies, hoping to get the writer interested in his products.

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AUD $3.30

Failure to Pay & Bad Debt - policy manual (ACT)

An extract from the company's policy manual regarding failure to pay and bad debt recovery in Australian Capital Territory. It includes a debt recovery procedure and a Provision for Bad & Doubtful Debts. It describes all possible variations to the debt recovery procedure such as dispute, leniency, ability to pay, pay by instalment, moratorium, write-off and legal proceedings.

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AUD $22.00

Market share - monopoly - two key players simple explanatory

Excel spreadsheet. A simple explanatory example of a market in which there are only two main players, Us and Them, where Us have come on to the market and in a decade have taken over the market from Them. There is also a couple of minor players Other and New. Includes simple numbers, but realistic, when one company tends to dominate the market you could see an example just like this, and they are becoming more and more likely, a couple of examples of useful Chart representation of market share and a couple of possible problems and how to overcome them.

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AUD $3.30

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