High level. This Excel spreadsheet contains an example of associated calculations for the simple report (M-1012) where the company's product mix is divided into market divisions such as 4 brands and 24 products and shows last year's market results including sales, COGS, ATL gross profits, and BTL contributions to net profits of each product. Useful when preparing for the marketing department's section of the corporate Annual Report or when preparing for a new marketing plan for a brand or product(s). International planning document.
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Document:
m-1011analysis.xlsPrice:
AUD $5.50
No. of pages:
2
Last year's market results.
Reference:
M-1011