PDF. An interesting example. This is a marketing bureau. Does the organisation chart have to be boring and structural? Or can the dynamism of the operations of the bureau be reflected in the way the bureau is organised? This org chart sees everything as a project. The key to the life of this bureau is creativity and good ideas. Its org chart is dominated by this. It gets a potential customer and interrogates the customer about needs and aspirations and then does a brainstorming event or series of events that come up with the marketing plan. Once the marketing plan is signed off by the customer, the job is handed to the appropriate technical group(s) for execution. Presented as a simple diagram. (International planning presentation)
h-2033marketing_brainstormers.docInteresting example for an org chart for a marketing bureau.
