Identity (Publicity & Public relations)

This free article template is a two-column article sheet with just the basics and no commitment to style. It may be useful for internal sharing of information or ideas.

A form to be filled out by the person, group, or organisation upon which the advertising material is focussing (the subject). It gives the government or semi-government or NGO department the right to use and publish the material collected, pictures taken, etc. without further approval or payment, but gives a final right of approval prior to publication to the subject and a right to withdraw approval at any time. Privacy Act, 1998 (Cth).

Not all direct marketing is bad. This is an interesting piece of marketing paraphernalia. The direct marketer is trying to sell his useful products within a given market segment. The reader is not offended by this as he is happy to be part of this segment. He realises that the writer is a potential client of his, as this market segment is high on his list of priorities. He replies, hoping to get the writer interested in his products.

Not all direct marketing is bad. This is an interesting piece of marketing paraphernalia. The editor is trying to sell her magazine and is trying to get a response from the reader, maybe to measure certain things in the marketplace. The reader replies, hoping to get the editor interested in the products and maybe some free advertising for the website.

A document designed to be sent with the media release to explain in more detail key statements contained in the media release. This allows the sender to provide a brief and attractive article, similar to that which is expected in the newspapers and magazines etc. plus more detailed explanations should they be required by the editors receiving the media release.

Feedback showing the results of the exclusive.

This media release contains special information only of use to one paper, and therefore has a high chance of success. The more a general release can give birth to exclusive releases, the higher the chance of success. The beauty of this particular exclusivity is that it does not impact on any other paper's release, because they wouldn't be able to use it anyway. It also appears to be the result of reporting and any exclusivity that could arise because of investigation is valuable indeed.

An example of a media release discussing the launch of a new website for the purpose of delivering new product via credit card over the Internet.